Step-by-step: wine tasting event
Organising an evening of wine tasting is simple - all
you need is a group of enthusiastic supporters, some good wines and
someone who knows their Chardonnay from their Sauvignon
1. Decide whether you want to draw on the experience of one of
your supporters, employ the services of a local wine merchant
(perhaps free of charge in exchange for advertising their
services), or book an accredited expert from an organisation such
as AWE (Association of Wine Educators).
2. Agree a date with your wine expert, allowing plenty of time
to promote the event. Book a venue. Decide whether to provide food
and other refreshments. If you want to keep the need for volunteers
to a minimum, ask people to bring their own soft drinks and bread,
cheese, snacks and nibbles.
3. If needed, hire wine glasses and put jugs of water and
glasses on each table. You might also want to provide chunks of
bread to help cleanse the palate between wines. Provide 'tasting
cards' and pens for each guest so that tasters can take notes.
4. Publicise the event by displaying posters, and ask the
wine merchant to do the same. Order wine tasting posters
Print Shop (£9.95 for 10 x A3 posters, plus p&p).
better your posters look, the more heads they'll turn!
5. Sell tickets in advance and encourage adults to invite
friends along. Taking into account your costs, decide a suitable
ticket price per head. Offer a discount on tables of eight or ten
to promote bulk sales.
Wine tasting tips and advice
Licensing: Wine tasting is considered to
be 'the supply of alcohol', and as such requires a TEN under the
Licensing Act 2003 (England and Wales) - unless your event is held
on licensed premises. Other licences may apply - check with your
Raffles: Raffles are a great way to boost
takings - ask for prize donations from local businesses and run a
cloakroom-ticket-style raffle on the night, which doesn't require a
Tasting card: There are many templates on the
internet that you can download and use as a tasting card if you are
doing it yourself. Have options to comment on the colour and
intensity, aroma, flavour, texture and complexity, as well as a
simple 'do you like it?'.
Amount: The general rule of thumb for
determining how much wine to pour per person is 60ml per wine for
each tasting (approximately 12 servings per bottle).
Wine tasting success story:
Helen Gibson, PTA member, Bangor Grammar School,
Northern Ireland: 'Our wine tasting evening is one of the
most popular events on our fundraising calendar. This year, the
sub-committee approached a local wine merchant who agreed to
host the event free of charge. Two sub-committee members met
with him to agree the quantity and variety of wines to have on
the night. Once a suitable date had been confirmed, we began
organising stalls, advertising, ballot prizes and catering. Every
year, a small number of local businesses are approached to provide
stalls selling items such as jewellery, cards, jams and
chutneys. All we ask is that each stallholder provides a prize
for the raffle that takes place at the end of the night. Several
local businesses were also approached for assistance with catering
costs, and, thanks to their generosity, we were able to provide
cheese boards to accompany the wine at no extra cost. All that was
left to do was to advertise the event. The event was very
successful, with approximately 65 people attending. Tickets
cost £10 per head and together with raffle sales, we raised
£818 on the night. Once the cost of the wine had been
deducted, a total profit of £518 was made - a great result!'
Download a PDF of this step-by-step guide to
running a wine tasting event
The above is intended as guidance only. We
recommend that you contact the relevant organisations with specific
reference to insurance, legal, health and safety and child
protection requirements. Community Inspired Ltd cannot be held
responsible for any decisions or actions taken by an organisation
based on the guidance provided.
Share this page